We all know the question, “what’s in it for me?” It’s the eternal quandary that all marketers are on a mission to answer. If they can explain what’s in for me to do or buy something, their job is done. 

But what if we rolled that question on its head and asked, “what’s in it for you, and me, and even them? 

When it comes to a green or sustainable commute, there happens to be a LOT it in for you, me, your neighbor and the person who sits across from you on the T. For you, it’s more convenient and economical way to commute. For your neighbor or the person across from you on the T, you are helping the environment and reducing traffic congestion by using a sustainable travel mode and NOT driving alone in a car.  For that action, we at the Alewife TMA believe you should be rewarded. 

And so... we queue up the Alewife TMA’s Green Commute All-Star Program, an ongoing program that will reward you for logging your green commute trips. 

That’s right, by participating in the Alewife TMA’s Green Commuter All-Star Program, you will get prizes, every month, for yourself. 

To participate, all you need to do is log your sustainable commute (transit, bike, walk, carpool and/or telecommute) 10 or more days during the month in the Commute Calendar at eCommuter.org. Every commuter who logs their 10 or more trips will win a prize that changes each month. This February, commuters with All-Star status will win a $25 Amazon gift card! 

Best of all, there’s no limit to your participation! Keep logging your trips each month to maintain your All-Star status and you will keep winning until the program end date, April 30, 2024! All All-Stars will also get entered for a grand prize drawing of $300 that will be awarded on Earth Day (April 22nd)!

Since this incentive program launched on November 1, 2023, Alewife TMA commuters have logged almost 2,800 green trips. That effort has resulted in over 660 gallons of fuel saved, and 13,000 pounds of GHG reduced from the air we breathe. Those are stats that prove there’s something in it for all of us. 

At the Alewife TMA, we are always looking to implement creative incentive programs because studies show that incentives work at influencing behavior. In our case, that behavior is demonstrating an eco-friendly  commute! 

To that end, we are also always looking for new programming and incentive ideas. If you have any suggestions that you would like us to consider, please share them in our virtual suggestion box. 

Happy Commuting! And even happier trip logging!