We all know the question, “what’s in it for me?” It’s the eternal quandary that all marketers are on a mission to answer. If they can explain what’s in for me to do or buy something, their job is done. But what if we rolled that question on its head and asked, “what’s in it for you, and me, and even them? When it comes to a green or sustainable commute, there happens to be a LOT it in for you, me, your neighbor and the person who sits across from you on the T. For you, it’s more convenient and economical way to commute. For your neighbor or the person across from you on the T, you are helping the environment and reducing traffic congestion by using a sustainable travel mode and NOT driving alone in a car. For that action, we at the Alewife TMA believe you should be rewarded.
World Car-Free Day 2023 was a huge success! Organized in a variety of ways around the globe, every event shared the unifying goal of reducing the number of cars on the road. The Alewife TMA participated in MassCommute's 2023 Car-Free Day, the Commonwealth’s Coalition of 15 TMAs to promote and celebrate Car-Free Day in Massachusetts. Commuters who participated helped to make a positive impact on the environment and contributed to a greener Bay State!
Car Free, way to be! Now, we know that completely ditching your car may not be the way to go for most people, but how about pledging to keep your car at home for one day this month? That’s right, September 22nd is World Car Free Day and cities, towns, and organizations around the world are planning creative programs to commemorate it. Why? Because they all share the same goal of reducing the number of cars on the roads to realize the benefits of reduced congestion where we work, live and play. In the Washington, DC metro area, Commuter Connections is hosting an area-wide Car Free Day pledge , where commuters from counties spanning north of Silver Spring, MD to south of Alexandria, VA can take a pledge to leave their car at home on September 22, 2023 and choose to commute a different way either via transit, walking, biking, carpooling or shuttle; or by choosing to telecommute and not commute at all. In Tampa, FL, the city will celebrate Car Free Day for the first time this year by closing off car traffic in three neighborhoods and hosting street hockey tournaments, farmers markets, food trucks and public art installations in those areas instead. Similar events will take place in Vancouver, Seattle, and Jakarta to name a few.